July 3rd to 17th September
75 days Awareness Drive, 75 Campaigns, 75 Beaches.
Participation of common man is essential to convey the message of “Swachh Sagar, Surakshit Sagar” “Plastic free ocean“
The Coast Guard’s Western Region includes the States of Maharashtra, Goa, Kerala, the Lakshadweep Islands, and Karnataka
Born to win joined hands with ICG Region West.
The “Swachh Sagar, Surakshit Sagar/Clean Coast Safe Sea “campaign is a 75-day citizen-led campaign for improving ocean health through collective action.
The campaign started on July 3rd, 2022, and has 3 strategic underlying goals that target transformation and environmental conservation through behavior change.
The three underlying goals of the campaign are to
1. Consume Responsibly
2. Segregate waste at home
3. Dispose Responsibly.
The campaign culminated with the largest beach cleaning event on Sept 17, 2022 (International Coastal Cleanup Day).